Designing and Development of a Responsive Website

About the Project

Airborne determined that a rebrand and website revamp were in need to commemorate the company’s 10th anniversary of operation. Although it featured a lot of material, their previous website was somewhat technical and flat; it failed to convey their story.  The objective of this web design project was to both enrich the content of the site while also redesigning the site’s look to suit the whole new branding. The Airborne team understood that better storytelling may increase project enquiries, therefore we concentrated on creating additional pages and content blocks to give a more comprehensive corporate description about the company’s services.

Sector

Infrastructure

Client :

Airborne Group is an established group of companies who provide expertise to deliver infrastructure projects.

What we did

Website Design

Sector

Infrastructure

Client :

Airborne Group is an established group of companies who provide expertise to deliver infrastructure projects

What we did

Website Design

About the Project

Airborne determined that a rebrand and website revamp were in need to commemorate the company’s 10th anniversary of operation. Although it featured a lot of material, their previous website was somewhat technical and flat; it failed to convey their story.  The objective of this web design project was to both enrich the content of the site while also redesigning the site’s look to suit the whole new branding. The Airborne team understood that better storytelling may increase project enquiries, therefore we concentrated on creating additional pages and content blocks to give a more comprehensive corporate description about the company’s services.

Objectives

Improve overall aesthetic and user experience for engaging company storytelling

Improve site architecture and navigation for easier browsing and a more frictionless experience

Drive more enquiries with improved company services content and the sectors

Improve lateral navigation strategies between services and case studies

Implement a fully responsive solution backed by WordPress CMS

Solution by Stackmint

We created a website that included all sectors yet had a clean design. Our aim was to be attractive and functional. We highlighted all the services and made sure to pay equal attention to the content.

Laptop mockup 3
Laptop mockup 3
Laptop mockup 3

Impact

The new Airborne website is clean, polished, and more reflective of their innovative approach. The Services and Sectors sections – and the entire site – feature significantly improved content around company capabilities and the benefits to working with Airborne. The website is now a more effective tool for showcasing their skills and capabilities due to improved Service sections.

  • +78% increase in organic search traffic
  • +46% conversion rate
  • +140% Pageviews